So MLSE has kicked off the 20-year anniversary of the Raptors thing.  Here’s what the graphic looks like:

BKN Raptors 20th Logo 20140304

The ‘Raptors’ font is from those old Raptors jerseys, and they’ve gone with the Roman numeral thing with the XX.  It’s too early to yay/nay this kind of approach until we’ve actually seen some jerseys and designs.  However, the idea that the Raptors are at least considering purple, and have paid homage to their past by reintroducing the font is something that I’m quite happy about.

The purple and black has always been a good combination and possibly the best jerseys the Raptors ever had looked something like this:


As I’ve stated many a time, there’s isn’t a drastic rebrand needed. We need tweaks and to understand what those tweaks are to be, we need to look back at what was done right over the last 20 years and build on that. It appears the marketing team recognizes that.

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16 Responses to “Hint of a Raptors Rebrand, And Yes, There’s Purple Here”

  1. yoyoyo

    pleaseeeeeee change back to purple!! we are not the canadian national team… also, remove those two silver arrows on the sides, we’ve had those at least 10 years too long…

  2. Minks77

    Fugly. Purple is meh. The shade combined with the silver screams SAC. I like the throwback elements but only on throwback jerseys. It’s fine to revisit the past and all but you don’t need to be so slavish to it especially if the past design was roundly dismissed as a mess.

  3. Ellis

    Have to admit I previously wasn’t a fan of Derozan but his progress this year has really impressed me. I still don’t think he’s a franchise talent but with the right supporting cast he is definitely an all star. Gotta love his humility and work ethic too. His latest performance against the warriors was superb. Not sure I agree with the point that he’ll attract talent to Toronto by himself, but that’s certainly nothing against him and the list of players who would isn’t long in my mind.

    • Jerry Garcia

      the best application of purple was the microdot…..and we are Canada’s team…as well as the rest of the planet.

  4. WhiteVegas

    Pretty sure the purple is only there because it’s an anniversary of our first season, where we wore purple. Same thing with the old font. No tie in to the rebrand coming in 2016.

  5. john

    I don’t care about the brand, keep winning games. Although I’d love to see the dinos on the jerseys again.

  6. Sportsfan_11

    Love that they are bringing back the purple!, Absolutely awesome the vintage purple and black jerseys were just wonderful.

  7. Tanks-a-lot

    Where can I buy the Camo version of the uniform?
    That’s the best uniform.


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