yea but if you take that a step further, and the owners are not happy with how much money the team made them, what do they usually do ?
they raise ticket prices, merchandise costs more, food and drinks at the arena cost more...
im not saying this one move is going to do that, but as a fan, its in your best interest if the team isnt wasting $10 million dollars on a player like JB
They can only charge what the market dictates. Don't like the price then don't buy it. Either they lower the price or they make no money at that point.