Paradigm Shift wrote:
...and so you may, depending on how young you were at the time (elementary school), remember that coverage of the NBA was miniscule in those days. I remember going to the Orange Julep in Montreal and sitting with friends listening to the NBA championship on a scratchy NY radio station in the car. The game was not shown live, only on tape delay after the 11:00 nightly news. When Magic came into the league, they promoted "The Magic Show" and broadcast his first pro game. It was unheard, at the time, of that the networks would show a basketball game before the football season had ended.
Around that time, the NBA changed its marketing strategy and started focusing on its stars, Magic, Bird and eventually, MJ. Stern, for all the crap he takes, road that strategy successfully. I have seen over the years articles/discussions about the downside of focusing on players as opposed to teams. I think the discussion here is one symptom of that strategy, where Lin is bigger than the Rockets.... and maybe even bigger than Raptors in Toronto.