Personally, I think Leiweke has seriously overestimated the size of the "Canada-wide fanbase", in order to justify what he thinks is Canada's team.
I mean, other than the odd fan or two out west, how much do they really care about the Raps? And would they care any more than they did before if the name was changed to something more nationally observed?
EDIT: I don't mean to offend whatever fans from the west are out there, because there's no question they exist. I'm just pointing out that there is much less popularity IN GENERAL, compared to the GTA/southern Ontario.
Last edited by isaacthompson; Mon May 27th, 2013 at 06:17 PM.
As for the jerseys, I think they have nothing to do with growing a fanbase. Success and popularity will, but the look of the jersey will do little beyond drive jersey sales to casual fans.
Talking about a basketball fan in general? Strongly disagree. There is a huge fan base of basketball whether it be NBA, NCAA (seems to be Canadian basketball fans LOVE NCAA basketball), in the West side.
P.S. I realize you are speaking on behalf of Raptors fans, just pointing this out.
Here's an article that came out today coincidentally: http://www.netsdaily.com/2013/5/27/4...nding-the-nets
The black Rose jersey eh? You mean the one they wear 10 times all season? Well why don't the red ones sell as well then? I mean, they're definitely more historically well known and established right?They settled on black as a primary color after finding out a nontraditional black jersey for Chicago Bulls star Derrick Rose outsold a regular home jersey for Miami Heat star LeBron James
Answer: Because they look cooler.
So to summarize: Yes, your team's aesthetic appearance really does matter in not only the financial standpoint.
But if a team REALLY wants to be successful, they must capitalize on the bandwagoner population, and this is done by looking attractive. Ex: Nets, Sonics, Heat, Warriors, etc.
I am from southern ontario... and nobody cares about the raps and pretty much basketball in general. But people love cheering for a winner, if the raps were the pacers, a lot of peeps from southern ontario would be watching that series. especially since the leafs have been eliminated (i think.)
"We only have one rule on this team. What is that rule? E.L.E. That's right's, E.L.E, and what does E.L.E. stand for? EVERYBODY LOVE EVERYBODY. Right there up on the wall, because this isn't just a basketball team, this is a lifestyle. ~ Jackie Moon
Ok, just had a chance to go through this thread. Sounds like a number of people would be happy with a name that would be Canadian + bad-ass intimidating. Here it is....
Tall, powerful, intimidating and uniquely Canadian.
Lebron: Hey D-Wade, who do we play next?
D-Wade: The Sasquatch.
Lebron: WTF?!! The Sasquatch? For real?
D-Wade: Yep. You know.
Lebron: Uh, I feel some flu-like symptoms coming on. Tell Spo' I'm a scratch.
This research would only work if you were to compare a new players home jersey in white, to that same new players alternate jersey in black. In fact to truly get the experiment to have no outside factors both the home and the alternate jersey would have to be introduced for the first time.
If Derrick Rose has played for 3 seasons that means that D. Rose fans have already bought the home jersey and possibly even the road red jersey, as well they may have white and red jersey's of other players on the team so buying an alternate colour jersey would make sense to them. Take away all these factors and then and only then would you know correctly if people prefer buying black jersey's over coloured ones.
Toronto Tornadoes... I know... not...
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