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Raptors Re-Branding: Name Change?

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  • Primer wrote: View Post
    Man, I think you're totally lost. Rebranding is name change, name change is rebranding. You're talking about them like they're two different things when they're exactly the same. If we change the name, we have rebranded the team. In order to rebrand the team, we would need to change the name.

    What I don't like are the responses from people who just say we have a shitty basketball team so we shouldn't worry about the team name. The rebranding is being done independently of the roster rebuild. Rebranding is just all a matter of would the team be more appealing from a merchandising standpoint if we changed things up. If you're like me and you think it would, then you're in favor of rebanding. It's that simple.
    I know they're the same thing, you just misinterpreted what I was saying. It has a "?" next to where it says "Name change" in the title of this thread, therefor allowing us to vote for no name change. You were getting angry at people for not wanting to re-brand as if we weren't allowed and that this thread was simply for throwing around name and jersey ideas.

    And then you proceeded to list off a bunch of names as if you had just rendered our arguments invalid.
    You come at the King, you best not miss.

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    • There are some of us who are okay with the name and jerseys and couldn't give two shits how much money this team makes selling merchandise.
      You come at the King, you best not miss.

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      • I also doubt if we changed our name that this franchise would all of the sudden become instantly popular and all the free-agents starting wanting to play for us. That doesn't happen unless a team is actually good.
        You come at the King, you best not miss.

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        • Mr.Z wrote: View Post
          I also doubt if we changed our name that this franchise would all of the sudden become instantly popular and all the free-agents starting wanting to play for us. That doesn't happen unless a team is actually good.
          Exactly.
          Mamba Mentality

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          • Mr.Z wrote: View Post
            I also doubt if we changed our name that this franchise would all of the sudden become instantly popular and all the free-agents starting wanting to play for us. That doesn't happen unless a team is actually good.
            You don't change the name to attract free agents. I seriously doubt any free agent cares what the name of the team he's going to play for is. Changing the name is to sell more merch. Possibly build some more interest in the team. If we do a total rebuild it will be kinda like a new expansion team, so why not a fresh start with the name? I completely understand people who like the name Raptors and want to keep it, and I wouldn't be too upset if we did. I'm just curious to see what kind of ideas Leiweke comes up with. If they all seem like garbage then by all means let's keep Raptors. But if there's something better than Raptors, I think now is a good time for a change.

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            • Primer wrote: View Post
              Man, I think you're totally lost. Rebranding is name change, name change is rebranding. You're talking about them like they're two different things when they're exactly the same. If we change the name, we have rebranded the team. In order to rebrand the team, we would need to change the name.

              What I don't like are the responses from people who just say we have a shitty basketball team so we shouldn't worry about the team name. The rebranding is being done independently of the roster rebuild. Rebranding is just all a matter of would the team be more appealing from a merchandising standpoint if we changed things up. If you're like me and you think it would, then you're in favor of rebanding. It's that simple.
              Not true. You can rebrand without changing the name. You can't really change the name without rebranding though. If the team wants to rebrand, they can do it with colours, logos, jersey designs, mascot, etc etc etc all without changing the name Raptors. If the team suddenly went with a "bird of prey" logo with black and pink logo then they'd certainly be a "rebranding" but with keeping the name Raptors (NOT ALL SUGGESTING THEY DO THAT!!).

              Case in point, the Nets when they moved from New Jersey to Brooklyn. Changed the entire brand but kept the name. Moving a stadium 50 miles helps, but still, a recent example of keeping the name and rebranding.

              Another example, look at how the Oregon Ducks football team has changed their brand in the last decade. The Nike jerseys, logo, etc have completely changed that image from a green Donald Duck to a bad-ass team.

              This is basic Marketing 101 stuff.
              Heir, Prince of Cambridge

              If you see KeonClark in the wasteland, please share your food and water with him.

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                • Primer, no one cares how much merchandise this team sells. No one.
                  You come at the King, you best not miss.

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                  • Man, Cathal Kelly wrote a piece about the name....Well I don't care about Kelly's opinion, but he did post the name options from the franchise's beginnings...

                    Beavers
                    Bobcats
                    Dragons
                    Grizzlies
                    Hogs (Toronto's nickname is Hogtown)
                    Raptors
                    Scorpions
                    T-Rex
                    Tarantulas
                    Terriers

                    Double-checked with the team site...yeah, if it wasn't Raptors it would've been one of these. God these are awful names, Raptors included.
                    http://www.nba.com/raptors/history/raptors_history.html

                    If we had to choose one of these I'd go with Dragons. Fantasy genres are popular now. It's culturally significant to both some Euro and Asian cultures. Can probably make some pretty interesting logos if they want. Always good when your image can be associated with breathing fire.

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                    • white men can't jump wrote: View Post
                      Man, Cathal Kelly wrote a piece about the name....Well I don't care about Kelly's opinion, but he did post the name options from the franchise's beginnings...

                      Beavers
                      Bobcats
                      Dragons
                      Grizzlies
                      Hogs (Toronto's nickname is Hogtown)
                      Raptors
                      Scorpions
                      T-Rex
                      Tarantulas
                      Terriers

                      Double-checked with the team site...yeah, if it wasn't Raptors it would've been one of these. God these are awful names, Raptors included.
                      http://www.nba.com/raptors/history/raptors_history.html

                      If we had to choose one of these I'd go with Dragons. Fantasy genres are popular now. It's culturally significant to both some Euro and Asian cultures. Can probably make some pretty interesting logos if they want. Always good when your image can be associated with breathing fire.
                      Can you imagine being the Toronto Terriers? lol. Cute dogs but not a good team name.
                      Heir, Prince of Cambridge

                      If you see KeonClark in the wasteland, please share your food and water with him.

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                      • Axel wrote: View Post
                        Can you imagine being the Toronto Terriers? lol. Cute dogs but not a good team name.
                        All of those names (as terrible as they are) are better than 'Pelicans'

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                        • I wouldn't mind dragons lol. A giant ass dragon mascot, like those ones during chinese new year.

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                          • white men can't jump wrote: View Post
                            If we had to choose one of these I'd go with Dragons. Fantasy genres are popular now. It's culturally significant to both some Euro and Asian cultures. Can probably make some pretty interesting logos if they want. Always good when your image can be associated with breathing fire.
                            You're against Raptors because it was based on the popularity of a movie but for Dragons because World of Warcraft and Game of Thrones are popular now???

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                            • OK, I've settled on:

                              - Upper Canada Rebels

                              More "Canadian" branding but still regional.

                              https://en.wikipedia.org/wiki/Upper_Canada_Rebellion

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                              • Letter N wrote: View Post
                                You're against Raptors because it was based on the popularity of a movie but for Dragons because World of Warcraft and Game of Thrones are popular now???
                                That's not why I'm choosing it. Poorly worded but it's more to reflect that what is a timeless image in many parts of the world is now even more popular than usual. That of course matters when re-branding since money is always the major factor in such plans, from the organization's perspective. I also said it's relevant culturally to several ethnic groups. That is why it gets used in fantasy. Dragons have been popular long before WOW and Game of Thrones. It really is a timeless cultural image, that is relevant in several different mythologies.

                                Regardless of what I think of Raptors, the fact that it was chosen because of a movie isn't the real problem....

                                The problem starts with the fact that in Jurassic Park, there actually is no Velociraptor. The dinosaur they sell as a raptor is actually based behaviorally on Deinonychus, and physically made up. The image is completely meaningless. Then you have to consider that it is not at all a timeless item, culturally. It was a very isolated phenomenon. It should be shed and left behind. It belongs in 1993, where it came from.

                                I wouldn't go as far as Kelly and call it a citywide blight, but it is bad in the same ways he says, in terms of being terrible metaphorically, allegorically, and literally. Dragons is awesome in those facets.

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