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Thread: Raptors Re-Brand Under Way

  1. #61
    Raptors Republic All-Star Mr.Z's Avatar
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    Quote consmap wrote: View Post
    Will they just be changing the color and designs of the uniform and logo, or will they be changing the name of the team as well?

    Personally I'd like them to keep the Raptors name.
    Pretty sure Drake said something about he won't let the Raptors change their name if he has anything to do with the re-branding.
    "You clearly don't know who you're talking to, so let me clue you in: I am not in danger, Skyler. I am the danger. A guy opens his door and gets shot, and you think that of me? No! I am the one who knocks!"

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    Raptors Republic Veteran Nilanka's Avatar
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    I stopped getting visions of Jurassic Park back in 1996. Although it was the inspiration behind the name originally, it's been so long that I can't even say a connection with the movie exists anymore.

    I'm pretty sure most NBA fans see the Raptors as a basketball team, and not as an homage to Spielberg.

    EDIT: Or his Mexican equivalent, Senor Spielbergo

    Last edited by Nilanka; Fri Jan 17th, 2014 at 03:51 PM.
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  4. #63
    Raptors Republic All-Star Primer's Avatar
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    Not sure why you guys are complaining about Drake. The guy is friends with almost every NBA superstar and basically the entire world loves him (even if you don't like his music I guarantee your lady friends like to dance to it). His sense of style is way better than the assclowns who have been designing our jerseys the past 20 years. Black and gold, if we go that way, isn't some trendy new color scheme. It's been used in US pro sports for almost 50 years (Saints, Penguins). If anything, Drake's influence will make the jerseys more simple, like the OVO logo, and less stupid like a dinosaur wearing a basketball jersey dribbling a basketball. We've got one of the most popular guys on the planet working with one of the best design firms on the planet and people are still complaining, unbelievable...

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  6. #64
    Raptors Republic Superstar iblastoff's Avatar
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    Quote Primer wrote: View Post
    Not sure why you guys are complaining about Drake. The guy is friends with almost every NBA superstar and basically the entire world loves him (even if you don't like his music I guarantee your lady friends like to dance to it). His sense of style is way better than the assclowns who have been designing our jerseys the past 20 years. Black and gold, if we go that way, isn't some trendy new color scheme. It's been used in US pro sports for almost 50 years (Saints, Penguins). If anything, Drake's influence will make the jerseys more simple, like the OVO logo, and less stupid like a dinosaur wearing a basketball jersey dribbling a basketball. We've got one of the most popular guys on the planet working with one of the best design firms on the planet and people are still complaining, unbelievable...
    what does popularity or star power have anything to do with good design?

  7. #65
    Raptors Republic All-Star Primer's Avatar
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    Quote iblastoff wrote: View Post
    what does popularity or star power have anything to do with good design?
    They hired Sid Lee (you know, the Design firm), to do the design. Not Drake. He's just there to tell Sid Lee if he likes it or not. Would you rather have Drake rubber stamp the new Uni's, or Tim Leiweke? I'd rather the guy with style than old rich white guy that no one can relate to.
    NBA stars are massively influenced by pop culture, just look at the ridiculous outfits they wear at post game conferences. I think players would be excited to play in uniforms in which Drake had a hand in.

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  9. #66
    Super Moderator Joey's Avatar
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    Totally agree Primer.
    Just look at Jay-Z starting his own Sports Management Firm, and getting guys like Cano, Sabathia, DURANT etc.
    End of the day, these guys are fans of each other, and when there's that mutual admiration, I say it goes a long way.
    In Masai we Trust.

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    Raptors Republic All-Star Sig's Avatar
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    I was surprised to read that this Sid Lee firm were the ones to create the Jermain Defoe commercial. When I first saw it I thought it was well done and even funny. which is weird to say because commercials are usually a pain in the ass - but this one really caught my attention.

    Pretty content with this decision as im now haring they were also behind the adidas and Red Bull rebrands

  12. #68
    Raptors Republic Superstar Superjudge's Avatar
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    Quote Primer wrote: View Post
    Would you rather have Drake rubber stamp the new Uni's, or Tim Leiweke? I'd rather the guy with style than old rich white guy that no one can relate to.
    Um, ok, here's where I stop you. While I am completely with your Drake support, I think you might be a little misguided as to what Leiweke does for a living. The guy knows the pro sports game, is is not, as you put it some "old rich white guy that n oone can relate to". He is a professional. His colour means absolutely nothing. Leiweke used to run the Lakers, and the Galaxy, as well as a few arena's, VERY successfully. What he will do, is turn Toronto into something like LA. I think he might have a little bit of insight on things like uniforms if asked.

    Know what im saying?

    And this isn't a hip hop album cover, so I am not sure why it matters if a guy is old or young and "hip". A uniform made to mirror whats hip at the moment would be a monumental flop....

  13. #69
    Raptors Republic Superstar iblastoff's Avatar
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    Quote Primer wrote: View Post
    They hired Sid Lee (you know, the Design firm), to do the design. Not Drake. He's just there to tell Sid Lee if he likes it or not. Would you rather have Drake rubber stamp the new Uni's, or Tim Leiweke? I'd rather the guy with style than old rich white guy that no one can relate to.
    NBA stars are massively influenced by pop culture, just look at the ridiculous outfits they wear at post game conferences. I think players would be excited to play in uniforms in which Drake had a hand in.
    um yeah, i know sid lee. we have ex-sid lee employees at our agency. like i said, having a celebrity attached to a rebrand has nothing to do with good design. tim leiweke will be signing off on these regardless of drakes involvement. its up to sid lee to convince tim on the route of the rebrand and how its applicable to the teams future goals. thats how pitches and client presentations work.

    it could also go the other way depending on how involved tim wants to be. our agency has done a lot of the led ribbon work at hockey games as well as maple leafs ads and a ton of hockey-related spots. tim leiweke does not touch any of this.
    Last edited by iblastoff; Fri Jan 17th, 2014 at 07:31 PM.

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    Raptors Republic All-Star Primer's Avatar
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    Quote Craig wrote: View Post
    Um, ok, here's where I stop you. While I am completely with your Drake support, I think you might be a little misguided as to what Leiweke does for a living. The guy knows the pro sports game, is is not, as you put it some "old rich white guy that n oone can relate to". He is a professional. His colour means absolutely nothing. Leiweke used to run the Lakers, and the Galaxy, as well as a few arena's, VERY successfully. What he will do, is turn Toronto into something like LA. I think he might have a little bit of insight on things like uniforms if asked.

    Know what im saying?

    And this isn't a hip hop album cover, so I am not sure why it matters if a guy is old or young and "hip". A uniform made to mirror whats hip at the moment would be a monumental flop....
    I trust Tim, and he's the one who brought in Drake. So obviously Leiweke thinks Drake has a better handle on rebranding then he does. So, we agree?

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    please no purple

  16. #72
    Raptors Republic Superstar iblastoff's Avatar
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    Quote Primer wrote: View Post
    I trust Tim, and he's the one who brought in Drake. So obviously Leiweke thinks Drake has a better handle on rebranding then he does. So, we agree?
    Drake is not the one doing the god damn rebranding. He's there as celebrity endorsement. Alicia keys was "global creative director" for blackberry but you'd have to be a fool to believe she had any real creative involvement with the company.


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    Last edited by iblastoff; Sat Jan 18th, 2014 at 12:07 AM.

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  18. #73
    Super Moderator Joey's Avatar
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    Quote iblastoff wrote: View Post
    Drake is not the one doing the god damn rebranding. He's there as celebrity endorsement. Alicia keys was "global creative director" for blackberry but you'd have to be a fool to believe she had any real creative involvement with the company.
    These are two completely different situations. Drake is obviously passionate about Toronto Sports. Alicia Keys didn't even use the BB she was supposed to be endorsing.
    In Masai we Trust.

  19. #74
    Raptors Republic All-Star Balls of Steel's Avatar
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    Quote Primer wrote: View Post
    They hired Sid Lee (you know, the Design firm), to do the design. Not Drake. He's just there to tell Sid Lee if he likes it or not. Would you rather have Drake rubber stamp the new Uni's, or Tim Leiweke? I'd rather the guy with style than old rich white guy that no one can relate to.
    NBA stars are massively influenced by pop culture, just look at the ridiculous outfits they wear at post game conferences. I think players would be excited to play in uniforms in which Drake had a hand in.
    Give this man beer. Although I'm not a fan of his music (I'm 41 and still in love with old school hip-hop), Drake captures the essence of what works now. This partnership works whether we like Drake or not.
    “The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.” - Martin Luther King

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    Raptors Republic Veteran LBF's Avatar
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    Quote Craig wrote: View Post
    Um, ok, here's where I stop you. While I am completely with your Drake support, I think you might be a little misguided as to what Leiweke does for a living. The guy knows the pro sports game, is is not, as you put it some "old rich white guy that n oone can relate to". He is a professional. His colour means absolutely nothing. Leiweke used to run the Lakers, and the Galaxy, as well as a few arena's, VERY successfully. What he will do, is turn Toronto into something like LA. I think he might have a little bit of insight on things like uniforms if asked.

    Know what im saying?

    And this isn't a hip hop album cover, so I am not sure why it matters if a guy is old or young and "hip". A uniform made to mirror whats hip at the moment would be a monumental flop....


    Exactly. Plenty of people complain about the dinosaur and crap now and that was hip at the time. Now
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  21. #76
    Raptors Republic All-Star Balls of Steel's Avatar
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    This is why we have Drake as global ambassador:

    “The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.” - Martin Luther King

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  23. #77
    Super Moderator Joey's Avatar
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    Anyone else notice Team Canada's Olympic jerseys?



    Black, Red and Gold. Love it.
    In Masai we Trust.

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    Raptors Republic All-Star stooley's Avatar
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    Quote joey_hesketh wrote: View Post
    Anyone else notice Team Canada's Olympic jerseys?



    Black, Red and Gold. Love it.
    Looks great. I love the old school look too.

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    I hope those are our colors too that's so sick

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    Raptors Republic Hall of Famer mcHAPPY's Avatar
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    Key is gold is an accent
    "You don’t know the Bruno Caboclo......"
    Bruno Caboclo

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    except at the draft, which is all homework, politics and chance.

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