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Thread: Raptors Re-Brand Under Way

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    Raptors Republic All-Star Balls of Steel's Avatar
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    Default Raptors Re-Brand Under Way



    Sid Lee has been selected to lead the Toronto Raptors through a rebranding following a formal review.

    Following Maple Leaf Sports and Entertainment‘s announcement in September that the team will rebrand, the company held a formal review with a “handful” of agencies, selecting Sid Lee for the project this week.

    This is exciting and Sid Lee Toronto is a fantastic agency. I'm very interested in the final designs.

    Read the rest here.
    “The saving of our world from pending doom will come, not through the complacent adjustment of the conforming majority, but through the creative maladjustment of a nonconforming minority.” - Martin Luther King

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    Raptors Republic Veteran ceez's Avatar
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    Awesome

    I've long hated our unis so this is fantastic news to me
    @jerboat

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    Raptors Republic Veteran ceez's Avatar
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    Looked into Sid Lee a little and found it interesting they've done a lot of architecture stuff and from their portfolio take a really interesting "clean lines" approach. they've also helped rebrand adidas and red bull. very interesting. i'm excited to see what they do.
    @jerboat

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    Raptors Republic All-Star consmap's Avatar
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    Will they just be changing the color and designs of the uniform and logo, or will they be changing the name of the team as well?

    Personally I'd like them to keep the Raptors name.

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    Raptors Republic All-Star wallz's Avatar
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    Awesome news. Hopefully we get some hints as the process goes on


    Sent from my iPhone using Tapatalk

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    Raptors Republic Starter Uncle_Si's Avatar
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    I think it's fair to say it.....big tings coming big tings.

    Also, the **** on my toilet is cracked. Does anyone know where I can find a replacement ****? Or would it just be cheaper to buy a new toilet instead of getting a replacement ****?

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    Raptors Republic Veteran Nilanka's Avatar
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    Quote consmap wrote: View Post
    Will they just be changing the color and designs of the uniform and logo, or will they be changing the name of the team as well?

    Personally I'd like them to keep the Raptors name.
    I think Lieweke said previously that they were thinking of changing the name, but ultimately decided to maintain the "Raptors".

    Mostly likely just a colour/uniform change.
    "I don't lie. I willfully participate in a campaign of misinformation." - Fox Mulder

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    Raptors Republic All-Star stooley's Avatar
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    Quote ceez wrote: View Post
    Looked into Sid Lee a little and found it interesting they've done a lot of architecture stuff and from their portfolio take a really interesting "clean lines" approach. they've also helped rebrand adidas and red bull. very interesting. i'm excited to see what they do.
    Red bull is the single best marketed product imo

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    Raptors Republic Veteran Nilanka's Avatar
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    Quote stooley wrote: View Post
    Red bull is the single best marketed product imo
    Coke might have something to say about that
    "I don't lie. I willfully participate in a campaign of misinformation." - Fox Mulder

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    Raptors Republic All-Star JimiCliff's Avatar
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    Quote Nilanka wrote: View Post
    I think Lieweke said previously that they were thinking of changing the name, but ultimately decided to maintain the "Raptors".

    Mostly likely just a colour/uniform change.
    So if they went from 'raptor' as in dinosaur to 'raptor' as in bird of prey, this could still work?

    Anyone know anyone at Sid Lee? Can we get this passed along?

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    As long as the purple pinstripes and cartoon dinos remain a thing of the past, I don't have much interest in marketing of the Raptors. I am enjoying the product on the floor this season and hope the product improves moving forward.

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    Raptors Republic Starter Uncle_Si's Avatar
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    So we could say the raptors sore above the competition? Send that to sid Lee too

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    Raptors Republic Veteran ceez's Avatar
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    I'm pretty sure it'll be the dinosaur.

    In fact, i'm just going to throw this out there. Who thinks Drake night was just an excuse to see what people thought of the black and gold look? Essentially a marketing test? I do. People LOVED the black and gold. Personally, i'm a fan.
    @jerboat

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    Raptors Republic Veteran Nilanka's Avatar
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    Quote ceez wrote: View Post
    I'm pretty sure it'll be the dinosaur.

    In fact, i'm just going to throw this out there. Who thinks Drake night was just an excuse to see what people thought of the black and gold look? Essentially a marketing test? I do. People LOVED the black and gold. Personally, i'm a fan.
    I 100% believe it was a test. And it seemed to have went over well with the fans.
    "I don't lie. I willfully participate in a campaign of misinformation." - Fox Mulder

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    Raptors Republic All-Star JawsGT's Avatar
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    Quote stretch wrote: View Post
    As long as the purple pinstripes and cartoon dinos remain a thing of the past, I don't have much interest in marketing of the Raptors. I am enjoying the product on the floor this season and hope the product improves moving forward.
    I agree, unless new uniforms are going to get us more wins, I'm not really that concerned. Re-branding is a marketing tool, and I am already a part of the market, so whatever.

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    Raptors Republic Veteran Bendit's Avatar
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    Quote JawsGT wrote: View Post
    I agree, unless new uniforms are going to get us more wins, I'm not really that concerned. Re-branding is a marketing tool, and I am already a part of the market, so whatever.
    Agree...they could wear pink knickers for all I care...as long as they are a tight group and play winning basketball.

    Sorry, re-branding is essentially a vanity exercise.

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    Raptors Republic Starter S.R.'s Avatar
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    Quote Bendit wrote: View Post
    Agree...they could wear pink knickers for all I care...as long as they are a tight group and play winning basketball.

    Sorry, re-branding is essentially a vanity exercise.
    I saw "they could wear pink knickers for all I care...as long as they are tight" and then you lost me as I started to wonder what exactly we were talking about now.

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    Raptors Republic All-Star Letter N's Avatar
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    They just better not fuck up the Home jersey. The away jersey is easy, gold on a field of black looks awesome......it's the opposite that's going to take some work.

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    Raptors Republic All-Star Primer's Avatar
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    Quote Letter N wrote: View Post
    They just better not fuck up the Home jersey. The away jersey is easy, gold on a field of black looks awesome......it's the opposite that's going to take some work.
    White home jerseys. I don't think anyone would seriously consider gold jerseys after those hideous wizards jerseys.

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    Quote Primer wrote: View Post
    White home jerseys. I don't think anyone would seriously consider gold jerseys after those hideous wizards jerseys.
    Yeah, white with black/gold trim. Can look very clean if done right.

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