Raptors ratings are the future, man. Just look at the demographics at the ACC - a lot of youth and a lot of minorities (1st or 2nd generation Canadians). Hockey will maintain its popularity for a long time but doesn't have anywhere near the room for growth that the Raps fan base has. Team success will accelerate things. Just the same as these Canadian kids being first round draft picks now, 12-15 years after Vinsanity, if Ujiri can sustain some success here we'll see the benefits of it for years down the road.