Don't know if you saw this :
What strikes me is the low % of likes in the city of Toronto. 30% is ok, but it's pretty weak compared to most NBA cities where you can see a high percentage of likers around the very city that hosts the team. Raptors nation seems to be spread among the country rather than built as concentric circles around the ACC, as it seems to be built in other NBA cities.
On a side note:
1. This will sound stupid, but I'll say it anyway: winning is key. Look at how popular the Bulls are in weird places. You build a winning team, you get fans all over the basketball world.
2. The Halifax training camp routine seems to work: the Halifax (and Nova Scotia) fan base seems to be quite strongly established. Maybe ownership should look into visiting other parts of the country on a more regular basis?