#we the north

[Jclaw]

I think this campaign may deserve it's own thread. It struck me when a comment in a Suns gamethread said "We the Suns". Tonight's Atlanta posters clinched it. How often as a relatively new franchise do we try to copy what's worked for some other team? Naturally, a lot. But this is something so uniquely us. It is of Raptor origin and it's spreading. Feel free to post any tweets, pics or comments through the season that show how other teams are trying to steal our mojo...even if they're making fun of it.



Thanks for that one Rocwell

[Nilanka]

I heard this campaign was scheduled for this season, but the unexpected playoff run last year expedited that plan.

But ya, very original, unifying, and catchy. The ad agency deserves a TON of credit.

[Nilanka]

Hope MLSE trademarked this ish!

[iblastoff]

I heard this campaign was scheduled for this season, but the unexpected playoff run last year expedited that plan.

But ya, very original, unifying, and catchy. The ad agency deserves a TON of credit.

to be honest, it would have probably been a huge flop if the raptors didn't go on their crazy run last year. i'm sure philly fans don't give a shit about "together we build" haha.

[Jclaw]

Raps are a hit

It's working...

Raptors sell out season tickets for first time in 14 years. @rwesthead with more here: http://t.co/liiRrqR4n8 pic.twitter.com/4loevLWWIB

— TSN (@TSN_Sports) December 1, 2014

[KeonClark]

Kind of getting tired of it. Its all over the acc and every single commercial. Great idea but like most things that work it looks like theyre going to beat this into the ground.

[Nilanka]

Kind of getting tired of it. Its all over the acc and every single commercial. Great idea but like most things that work it looks like theyre going to beat this into the ground.

It's not nearly as bad as the SportCheck spin-off #mynorth

[KeonClark]

It's not nearly as bad as the SportCheck spin-off #mynorth

so bad. Comes off as so cheap lol. Then in the commercial they say "share your stories...#mynorth" what stories? Where? Like did their marketing department think mynorth was amazing and everyone would flock to Twitter to share a story? Or are they just hoping enough people can't tell the difference and think theyre the same slogan?

[Nilanka]

so bad. Comes off as so cheap lol. Then in the commercial they say "share your stories...#mynorth" what stories? Where? Like did their marketing department think mynorth was amazing and everyone would flock to Twitter to share a story? Or are they just hoping enough people can't tell the difference and think theyre the same slogan?

Lol, probably the latter.

"There's a hashtag and the word 'north'. Yay Raptors!"

[Bendit]

"We the South"....seriously?

To me that evokes scenes from movies like DJango & 12 yrs. the slave.....and nascar. Nice history.

[CalgaryRapsFan]

"We the South"....seriously?

To me that evokes scenes from movies like DJango & 12 yrs. the slave.....and nascar. Nice history.

when I read "we the south" I think of these guys...



or this guy...

[golden]

when I read "we the south" I think of these guys...



or this guy...

And this song....

And poor old Ned Beatty.... lol.

[godkingleonidas]

Kind of getting tired of it. Its all over the acc and every single commercial. Great idea but like most things that work it looks like theyre going to beat this into the ground.

For phases 2 & 3, what do you suggest? Mine are #truenorthstrong & #canadianswordcanadianshield

[godkingleonidas]

when I read "we the south" I think of these guys...

I preferred Jessica Simpson as Daisy Duke over the original Catherine Bach

[KeonClark]

For phases 2 & 3, what do you suggest? Mine are #truenorthstrong & #canadianswordcanadianshield

#beaverswaynegretzkymaplesyrup has a nice ring to it