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Raptors 2016 Trade Deadline - Dec 15th 2015 - Feb 18th 2016 @ 3pm EST
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Simplicity wrote: View PostI don't think getting endorsements in Canada is a problem anymore, if anything, our market is growing huge. Weren't we awarded as a top team for marketing along with Warriors?
If you look at the music industries biggest names right now you have Drake, Justin Bieber and the Weeknd all up there. Canada's a growing market, there's a lot of money to be made for companies here, and there will be a lot more after the all star game
with that being said, playing in Canada is a bonus for big stars like Blake. They would be able to tap into the Canadian market; at the same time keep their relevancy in the U.S market. After all, Every single game the Raptors play has U.S audience too.
it comes down to a very simple stat. The eyeballs. Therese 10x the eye balls in U.S than here. Which makes it "easier" to market your brand there.
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It doesn't matter where you are, especially today, if you're appealing, uber talented, and most importantly play an exciting brand of basketball.
Vince did just fine in toronto/Canada.
Durant does just fine in OKC.
LBJ had endorsements before he went to Miami.
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ball4life wrote: View PostIt doesn't matter the biggest names in music industry are all from Canada. They make most if not all their money from exposures in the U.S. They are them because of what they were able to do in U.S, not Canada.
with that being said, playing in Canada is a bonus for big stars like Blake. They would be able to tap into the Canadian market; at the same time keep their relevancy in the U.S market. After all, Every single game the Raptors play has U.S audience too.
it comes down to a very simple stat. The eyeballs. Therese 10x the eye balls in U.S than here. Which makes it "easier" to market your brand there.
If you're not quite that level of talent, it matters more where you are. A guy like Lowry for instance, will never have that appeal. If he was playing as an all-star in NY, he'd be getting more American media attention, but not necessarily more endorsements. This may be especially true if he was 2nd fiddle to Melo, which is what I assume here, as Melo would get prime choice of endorsements still. *So how good would his deals be as a secondary star in that market? I don't know. He'd get exposure, but what would the $$ be like, since that's why they do it anyway?
For a guy like Lowry, being in Canada can be oddly beneficial. You don't have the "wow" factor to be the face of national campaigns in the States anyway, but you can have lots of offers from "local" sponsors that covers an entire country with a population roughly the size of Texas and a growing interest in the game. There are plenty of places in the States that wouldn't offer such a good opportunity.Last edited by white men can't jump; Sat Feb 6, 2016, 07:13 PM.
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mcHAPPY wrote: View PostIt doesn't matter where you are, especially today, if you're appealing, uber talented, and most importantly play an exciting brand of basketball.
Vince did just fine in toronto/Canada.
Durant does just fine in OKC.
LBJ had endorsements before he went to Miami.
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Primer wrote: View PostIt still absolutely matters where you are. The endorsement opportunities are a lot better for players in the US market, and particularly better if you're in a big city market. How many commercials or ad campaigns are Lowry and Derozan in? I don't live in Canada so I can't speak to that market, but they are on zero commercials in the US. It's the same with all the Blue Jays players, despite being one of the best teams in the MLB. The Raptors and Blue Jays also get next to no TV exposure in the US, despite fielding top teams in their respective sport. Vince did fine while playing in Toronto, but I think there is a very valid argument that he would have done much better had he been playing in a US market, especially a big city. People in the US hold a strong bias against Canadian teams and the players on them. If you're a Canadian player on a US team they will get behind you no problem, but not the other way around.
There's only so many opportunities for national ad campaigns once you get out of that very small group.twitter.com/anthonysmdoyle
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Barolt wrote: View PostThe ad opportunities have always been limited once you get outside of the top 10-15 players, no matter where you are, and it's hard to argue that Lowry or DeRozan belongs in that group.
There's only so many opportunities for national ad campaigns once you get out of that very small group.
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Primer wrote: View PostOubre, Rozier, Winslow got Adidas deals based solely on the markets they play in. You don't see our young guys getting that kind of love. Toronto players get a leg up in endorsements in Canada and a leg down in the US, just the way it is.twitter.com/anthonysmdoyle
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Primer wrote: View PostOubre, Rozier, Winslow got Adidas deals based solely on the markets they play in. You don't see our young guys getting that kind of love. Toronto players get a leg up in endorsements in Canada and a leg down in the US, just the way it is.
I'm not saying it's not good for them, but I don't know that these deals are real difference makers in building their brand.
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Primer wrote: View PostIt still absolutely matters where you are. The endorsement opportunities are a lot better for players in the US market, and particularly better if you're in a big city market. How many commercials or ad campaigns are Lowry and Derozan in? I don't live in Canada so I can't speak to that market, but they are on zero commercials in the US. It's the same with all the Blue Jays players, despite being one of the best teams in the MLB. The Raptors and Blue Jays also get next to no TV exposure in the US, despite fielding top teams in their respective sport. Vince did fine while playing in Toronto, but I think there is a very valid argument that he would have done much better had he been playing in a US market, especially a big city. People in the US hold a strong bias against Canadian teams and the players on them. If you're a Canadian player on a US team they will get behind you no problem, but not the other way around.
Besides, both Kyle and DeMar have definitely had their share of marketing gigs up here. Off the top of my head there's Sport Chek, BMO, and Klipsch.
I think WMCJ is right in that if you are a superstar it's better to be in the US. But if you are a niche star there are opportunities in Canada too. Mind you you better live and spend the money in Canada otherwise the 40% currency ding is pretty crappy.
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Scraptor wrote: View PostTrue, but two different Prime Ministers of Canada voted for Kyle Lowry to be an All-Star. He would never get voted in in the USA, and that's a lot of exposure.
Besides, both Kyle and DeMar have definitely had their share of marketing gigs up here. Off the top of my head there's Sport Chek, BMO, and Klipsch.
I think WMCJ is right in that if you are a superstar it's better to be in the US. But if you are a niche star there are opportunities in Canada too. Mind you you better live and spend the money in Canada otherwise the 40% currency ding is pretty crappy.
But yeah, for guys like Lowry this would never be the case to begin with.
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white men can't jump wrote: View PostThough I also said it mattered a lot less than it used to, even if you're in NY or LA (where you still do get a nice boost though). I mean, Durant plays in OKC. LeBron in Cleveland most of his career. You had KG build his brand from Minnesota in his prime. And Carter was the most marketable basketball player in the world for a couple of years from Toronto. If you're a superstar, you won't have to worry about endorsements.
But yeah, for guys like Lowry this would never be the case to begin with.
I think part of the reason location matters less for marketing nowadays is that the internet has made it easier to spread highlights/news/performance/promotion. The days of relying on ESPN/TSN are long behind us.
The bigger factors in terms of location attractiveness now are probably weather, taxes, and winning.Last edited by Scraptor; Sat Feb 6, 2016, 07:57 PM.
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