They were talking about this yesterday, with Eric Smith and Jack Armstrong.
Basically big media corporations and the printing press only take notice to hockey, because marketers give them a privilege. Eric alluded to the fact that chat forums (like realgm) are here for people that want their basketball news, along with streaming sites like justin tv and such. Which is true, I mean we don't put pressure on our local media to bring more basketball coverage. Instead we usually come to realgm, or have a viable alternative option in streams.
It's still stupid that this town is considered so hockey crazy. The leafs have been crap for years, and new demographic shows that there won't be much interest in them. At least give us some coverage of ball.