It's to remind him of the number of gun charges he's faced during his life or maybe it represents the number in millions that he lost out on last season?
He is hedging. 0 for the number of minutes people thought he'd play in college, and 0 again for the number of people who believed in him when he entered the NBA. Since his first NBA year he has gained a lot of believers, but after last year's incident he lost most of them right back. He wanted #6 earlier this year because that's how many believers he had remaining but now that he has 9 believers, time to cash in before it goes back down again. =)
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