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Did LeBron just lose himself $150M by picking Miami?

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  • Did LeBron just lose himself $150M by picking Miami?

    This article on a stats geek website, states that the hit to LeBron's popularity by choosing Miami be about $150M in lifetime sponsorship earnings.


    http://www.fivethirtyeight.com/2010/...mself-150.html

    According to commoncensus.org; the New York Knicks are the favorite team in 10 markets totaling 23.1 million people, the Chicago Bulls in 19 markets totaling 18.0 million people, and the Cavaliers in 14 markets totaling 11.8 million people. By contrast, the Heat's market is relatively small at 8.3 million people, and has a smaller percentage of African-Americans than do Chicago and New York. (Black Americans are two-and-half times more likely to be NBA fans than the population average, according to polling conducted by YouGov.)

    But James may also have sullied his reputation among more neutral observers for the self-important and humorless way that he came to his decision, including a one-hour special on ESPN that was part newscast and part infomercial. Brett Favre saw his Q rating dip by 41 percent -- from 44 to 26 -- following his drawn out "retirement" process in 2008-09, which might be the most salient recent comparison.

    Suppose that, had he stayed in Cleveland, James could expect to continue to earn $28 million per year in endorsement revenues for the next 20 years (including significant money after retirement, as is common for superstar athletes). Discounted at a rate of 10 percent per year, that income stream has a present value of $366 million to James. If an athlete's endorsement earnings are proportional to his positive Q rating, and James suffers the same 41 percent penalty that Favre did between 2008 and 2009, he will have reduced his earning potential by $150 million.

    Of course, James may able to redeem himself through athletic success; Favre's numbers recovered some following his solid play with Minnesota last year. But the rewards may not be as great as they would have been in Cleveland, New York, or Chicago, and the public's tolerance for failure may be much less.

  • #2
    dude this is the "everything raptors" forum. you want the "let's nba" forum
    If Your Uncle Jack Helped You Off An Elephant, Would You Help Your Uncle Jack Off An Elephant?

    Sometimes, I like to buy a book on CD and listen to it, while reading music.

    Comment


    • #3
      Taken care of. Interesting topic by the way.

      Comment


      • #4
        Apollo wrote: View Post
        Taken care of. Interesting topic by the way.
        ya,it is interesting but i think lebron had this all figured out or was at least told most of this byhis agents and advisors and crap.

        he went to miami because he wanted to play with his buddies and have fun on the beach. he's already having a party this weekend or next week.

        http://www.usmagazine.com/celebrityn...h-beach-197031
        If Your Uncle Jack Helped You Off An Elephant, Would You Help Your Uncle Jack Off An Elephant?

        Sometimes, I like to buy a book on CD and listen to it, while reading music.

        Comment


        • #5
          One can only hope that his pocketbook will take a hit somewhat.
          He's still filthy fucking rich no matter what happens, so I doubt he'll be shedding any tears.

          Comment


          • #6
            LBF wrote: View Post
            ya,it is interesting but i think lebron had this all figured out or was at least told most of this byhis agents and advisors and crap.

            he went to miami because he wanted to play with his buddies and have fun on the beach. he's already having a party this weekend or next week.

            http://www.usmagazine.com/celebrityn...h-beach-197031
            Good luck to him having fun on the beach if BP doesn't get the oil disaster under control.

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