I agree with the gist of what the OP is saying. Count me as part of the crowd that misses the purple. There's no need to "Canadianize" this team, that will happen automatically if the team becomes good. You think a guy in Edmonton is going to be affected by these little PR stunts? No. Either he views the lone Canadian representative in the NBA as "Canada's team" or he doesn't, no amount of rebranding is going to change his mind. I think all this promotion could even backfire because it sometime seems like you're shoving the brand down people's throats rather than then just picking it up naturally, which is the way you really build fans.
In short, there's no need to promote the Toronto Raptors as Canada's team, it's already implied and all that's stopping people in Manitoba from buying Raptors jerseys is the team being good and representing, not phony ads and marketing gimmicks.
In short, there's no need to promote the Toronto Raptors as Canada's team, it's already implied and all that's stopping people in Manitoba from buying Raptors jerseys is the team being good and representing, not phony ads and marketing gimmicks.
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