In the US, its 75 Miles from the home arena, all sales and TV rights belong to the team.
The Raptors have a special provision to extend their 75 miles into all of Canada.
Anything beyond the defined boundaries is supposed to be shared by all teams equally.
Here is an example of this rule (taken from NBA.com Utah Jazz page http://www.nba.com/jazz/news/ask_gre..._answers4.html)
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