It makes sense for them to invest in the team and try to get Raps hype back up to where it was on both sides of the border in the early 2000's. The traditional source of team income, gate receipts, is becoming less and less important. You can sit at home on your couch watching hidef on your 50" tv and if you have LP or a DVR you can pause, rewind etc etc. The ability to deliver your product further and further, to reach millions of people, is where the cash is at. 18,900 people at the ACC is nice, but not as critical as it used to be. Raps have a wider market to broadcast to than most teams in the NBA, BnR have a lock on broadcasting the games and now just need a halfway decent team to drive ratings a little. Get a really good team and suddenly they are capable of jacking up media space sales prices because more and more people will be watching the games.
The worst thing they could do is alienate the "casual fan" types who can tune into broadcasts from closer US teams and turn away from BnR owned channels by fielding shitty, dysfunctional teams.
The worst thing they could do is alienate the "casual fan" types who can tune into broadcasts from closer US teams and turn away from BnR owned channels by fielding shitty, dysfunctional teams.
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