I actually think he was trying to be different, sort of a rebel coach, trying to put his niche out there. In the beginning his tactics were kinda fun to watch but later on it just became annoying. everytime he faced the media he seemed annoyed at all the questions, turning the questioning into banter, then he refused to do the half time segments. he always had a smirk on his face like nobody else knew basketball except him. i think he was glorified way to early, and his head swelled. if he was really that good, how come he's not coaching anymore?
He was a bit of a d!ck to the media, but I don't think it was because of a swelled head. I just think Smitch didn't have much patience in his personality.
"I don't lie. I willfully participate in a campaign of misinformation." - Fox Mulder