Even if it's true about the owners having shitballs of money and willing to spend, it still doesn't justify over paying. I mean if you sign him now, you have to sign him for max. If you want until he's a free agent, you are much more likely to pay him less. If you want until the offseason, the worst case scenario is that someone offers him the max, so you also offer the max (which is a more because you have his bird rights), if his stock is lower you still over pay, but if his value is 11-12 mill, maybe you get away with 13.5-15 mill? At this point is Rudy Gay better than Nic Bantum? Compare their career advanced stats
Nic Batum Rudy Gay
Nic's a better shooter, passer, and blocks has a better Ortg and WS/48
Rudy's has a better PER, better rebounder, steals and tied for Drtg the biggest difference is usage 24% - 18%
Batum also doesn't make more than 11.9 in any season of his contact.
Why!?!?!?
EDIT: Here's a list of SF's that can be realistically compare with Rudy, either in terms or production or salary (I didn't include any rookie contracts) so you can compare for yourself
Joe Johnson
24.9 2015-2016
Melo
23.5 player option in 2014-2015
Lebron
22.1 player option in 2015-2016 (has a player option in 2014-2015 as well)
Durant
21.2 in 2015-2016
Gay
19.3 2014-2015 player option
Pierce
16.8 this year 15.3 next year
Andre Iguodala
15.9 player optionnext year
Loul Deng
14.3 next year
Danny Granger
14 mil next year
Batum
11.9 2015-2016
There are 4 players above him in terms of salary, two of which are definitely better and should make more (Lebron, Durant) I'm not sure whether you can say absolutely, that Joe Johnson or Melo is better than Gay or vise-versa, so you can argue that his contract is more reasonable (or less crazy) than those two.
There are 5 players below him, and I think you can argue that every one of them is better than he is, just like you can argue that he is better than any/all of them. Outside of Pierce, a future HOF'er, who will definitely make less on his next contract, he's going to make between 3.4mil and 7.4mill MORE in his highest paid season, than any of these guys. Iggy, Granger, Pierce, and Deng, will all have new contracts by 2014-2015. Are any of them going to get max money? I don't think so.
IMO You do NOT have to offer Gay MAX money, because NOBODY ELSE IS GOING TO. Unfortunately, you have to have a little patience.
If BC offers an extension of less than 14 mil a year, I'm okay with that. I am NOT okay with offering more than 15 mil. If you have to offer more than 15mil to get him to sign his extension, than
wait it out.
Fun Fact: The Phoenix Suns do not have any contracts on the books through 2015/2016 that pays a player more than 7.5 mill in any one season.