Kyrie Irving

Rage Against The Machine and Raptors Relevancy

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It’s no new insight that in professional sports, winning attracts attention. Cereal boxes, tickertape parades, bedroom posters, playground impersonators, hours of televised fawning – all in honour of the big W. Losers can be relevant, but they’re relevant for losing. You may get noticed for setting futility records, but being a spectacular failure won’t make you matter… or make you money.