Raptors 905 continue to try to expand their reach to new audiences in their inaugural season.
Coming off of a moderately successful “school-day game” that was nearly 5,000 students and teachers attend a one-point loss at the ACC on Friday, the 905 are set to host Bollywood Night on Dec. 19 (this coming Saturday). The team announced Bollywood Night in a release Monday, explaining it thusly:
In addition to the game, in which Raptors 905 plays host to the Delaware 87ers, there will be Indian-themed, family-oriented entertainment, including a halftime show by Broken Dance – Canada’s No. 1 Bollywood Dance Company, a traditional Indian drumming performance outside the main entrance pregame, a “selfie” booth with cut outs of Bollywood actors, a Mehndi tattoo station and more.
And here’s superfan (and official community ambassador) Nav Bhatia in the release:
The arrival of Raptors 905 into the heart of Mississauga is exciting for all fans of basketball, but particularly for our South Asian community, which has been an integral part of the growth and success of Mississauga and Brampton. With the celebration of our rich Indian culture on December 19 during the Bollywood Day Game, Raptors 905 continues to exemplify how inclusive of an organization it is. I hope to have everyone come out this day to support our team and the growing game of basketball.
Seems like a good enough idea to me, if for no other reason than to give fans an additional incentive to make the trip to Mississauga. You can use the code “superfan” for tickets here. Thoughts on the promotion?
The 905 are 3-8 on the season after dropping a close one to Westchester on Sunday (I’m watching as I write this…Ronald Roberts is a beast). Delaware is 6-6 and beat the 905 125-109 earlier in the year.
